We can’t predetermine the underlying data relationships that really matter over time. Tracking data is the first step. Because data needs data.

An open mind is key to finding value in data. Don’t rush to judgment. Even simple, quantitative metrics can lead to profound results.

Context matters. Teams and managers should all see the same anonymized, summary data. Your specific data should be just for you. We will not share your specific data and name with your boss, ever.

We use data to give developers tools that provide value and delight, save time, and eliminate context switching. We are not building micro-management spyware for engineering overlords.

Data isn’t just an intellectual exercise. It needs to be translated into action. It’s the old adage—measure what you want to improve.

We must all do our part to fight bias, racism, and inequality, including bias in data and its uses.

We believe in developer privacy, productivity, and happiness above all.

Development is a team sport. Data should be used to build trust, not to destroy it.

Data should be positive and motivational, not negative and demoralizing.

Data is at its best when presented in a simple, elegant way.